News Release

Town selects Novant Health to transform former Modern Classic Motors site into new health care facility

December 22, 2025

Following a public request for proposals, the Town of Hilton Head Island has selected Novant Health to redevelop the former Modern Classic Motors property at 355 William Hilton Parkway into a new medical facility building, bringing expanded access to health care services to the Island. On December 9, 2025, Town Council members approved a resolution to sell the 4.57-acre property for $4.34 million.

The project represents another significant step in Novant Health’s long-term commitment to the Hilton Head area, following Hilton Head Medical Center and Coastal Carolina Medical Center joining the health system in 2024 and recent state approval to build a new hospital in Bluffton.

The planned Hilton Head Island facility will include:

• A 25,000-square-foot medical office building with surface parking designed to host a range of potential services including urgent care, primary care, physical therapy and urology.
• Future expansion space for an additional 15,000 square feet of medical offices to meet the community’s growing needs.
• An estimated $25.3 million investment, which includes land acquisition, construction, equipment and technology.
• Creation of approximately 50 new jobs in Hilton Head Island.

"Novant Health is honored to work with the Town of Hilton Head Island to bring this project to life," said Joel Taylor, Novant Health president of the Hilton Head area. "This facility will expand access to high-quality, convenient care for Hilton Head Island, central to Novant Health’s commitment to investing in our residents, our workforce and our quality of life."

"This partnership with Novant Health is an exciting milestone for our community. Redeveloping the Modern Classic Motors site into a modern health care facility not only addresses a critical need for expanded medical services but also reflects our shared vision for the Island’s future and economic growth," said Hilton Head Island Mayor Alan Perry. "As a Town, our mission is to promote the health and vitality of the community, and this is a perfect example of that mission in action."

This project closely aligns with Hilton Head Island's recently adopted Strategic Action Plan for Fiscal Years 2026-2028, which serves as a community-informed blueprint guiding the priorities of the town council. Among the Plan’s top 10 goals is "expanding and diversifying business sector recruitment and retention, including healthcare, technology and other primary job sectors."

By selecting Novant Health’s proposal to transform the former Modern Classic Motors site into a modern medical office facility, the town is putting that goal into action — expanding healthcare access, creating local jobs and strengthening the Island’s long-term economic vitality.

"The Town purchased this land years ago as part of its land acquisition program, which is intended to prevent development and redevelopment that doesn’t align with the Island’s character or what it needs to sustain our local workforce and our high quality of life,” said Town Manager Marc Orlando. “It’s been a pleasure working with the Novant team to reach this important moment for our community."

Construction is anticipated to begin in 2026 and an opening date will be announced later. A regional economic analysis by Clemson University’s Regional Economic Analysis Laboratory found that the project would generate an average of 84 construction jobs and 115 permanent jobs during the first five years of operation, contributing millions in local income and tax revenues.

About Novant Health 

Novant Health is an integrated network of nearly 900 locations, including 19 hospitals, more than 750 physician clinics and urgent care centers, outpatient facilities, and imaging and pharmacy services. This network supports a seamless and personalized healthcare experience for communities in North Carolina and South Carolina. Novant Health is nationally recognized for our unwavering commitment to safety and the highest quality care, and we serve as a catalyst for healthcare transformation through clinical trials, leading-edge research, innovative care delivery models and robust virtual care networks. The expertise and empathy of our more than 41,000 team members along with more than 8,600 independent and employed clinicians are at the heart of Our Cause as industry leaders caring for communities across the Carolinas. In 2024, Novant Health provided more than $1.6 billion in community benefit, including financial assistance and services.

  For more information, visit NovantHealth.org. Follow Novant Health on Facebook, Instagram, X and LinkedIn.