News Release

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Town Seeks Contractor for Adaptive Traffic Signal Management Project

September 7, 2022

Aiming to help traffic flow better through its signalized intersections, the Town of Hilton Head Island is seeking a qualified contractor to design and implement an Adaptive Traffic Signal Management (ATSM) system.

ATSM uses technology to change and adapt the timing of traffic signals based on actual traffic demand.

"We operate and maintain traffic signals at 25 intersections along William Hilton Parkway, Palmetto Bay Road, and Pope Avenue. When combined, more than 2.5 million vehicles on average pass through those intersections every day," said Shawn Colin, Assistant Town Manager - Community Development.

"As part of our strategic initiatives to enhance the traffic experience for our residents and visitors, we are looking for a system that will help ease congestion, minimize stops and delays, and allow traffic to flow more efficiently through the intersections," Colin said. "With adaptive traffic signal management, we will improve traffic flow by optimizing the timing of traffic signals in real time based on current demand. This will be beneficial with the volume of traffic on William Hilton Parkway and other roads."

On September 1, the Town released a request for proposals (RFP) from contractors specializing in an ATSM system that can accomplish the following:

The system should also be able to accommodate additional traffic signals that may be needed in the future and provide continuous real time monitoring of all intersections.

Proposals must be submitted by 5 pm, Monday, October 10, 2022. The Town has allocated $2 million for traffic signal project and hopes to launch it by the end of this year.

For complete RFP requirements for the Adaptive Traffic Signal Management Project, visit the Town’s website at Contractors seeking more information may contact Rich Groth, Procurement Officer, at or at 843-341-4711.

Carolyn Grant, Communications Director