RBC Heritage - A Vital Boost to Our Community

April 2024

Springtime on Hilton Head Island holds a special place in my heart. As the weather begins to warm up, it's the perfect time to venture out onto the water, bask in the sun, and immerse myself in the vibrant atmosphere of RBC Heritage, undoubtedly the season's highlight.

The annual RBC Heritage Presented by Boeing, held this year April 15-21, attracts throngs of visitors to the renowned Harbour Town Golf Links. Here, spectators witness some of the globe's most skilled golfers take on the island's iconic course, vying for a share of the impressive $20 million purse.

However, it's not just about the competitive spirit. This event is a significant economic booster for local businesses, annually injecting $102 million into South Carolina's economy. With the tournament broadcast to 200 countries, viewers catch glimpses of the island's iconic lighthouse and Southern hospitality, enhancing its global appeal.

The positive impact extends beyond economics. Since 1987, the Heritage Classic Foundation has contributed $51.74 million to charities in South Carolina and Georgia and $5.4 million to aid 386 high school seniors. Such philanthropy underscores the tournament's commitment to community welfare.

This widespread impact is one of the reasons my fellow town council members and I endorsed this signature event with a $400,000 sponsorship to the Heritage Classic Foundation. Funds for the sponsorship are allocated from the Town's accommodations tax money, which is revenue collected from visitors who stay overnight in hotels and other rentals. In the end, these dollars are returned to the region.

For many attendees, Heritage Week is as much about fashion as golf, with sun dresses and plaid golf shirts taking center stage. While not everyone may grasp the game's intricacies, there's no shortage of enjoyment in exploring the Calibogue Club or indulging in delectable treats from concession stands — a quintessential part of the Heritage experience.

Amidst the festivities, it's crucial to acknowledge the unsung heroes behind the scenes. Whether it's the Island Recreation Center or the Hilton Head Firefighters Association staffing concessions, their dedication ensures the event's success while supporting vital community programs and services.

I extend my heartfelt gratitude to all involved — the RBC Heritage team, golfers, volunteers, concession workers, and fans. You make this event a standout showcase for our island and pave the way for a brighter future for all who call Hilton Head Island home.

Here's to a joyful Heritage celebration for everyone!

Mayor Alan Perry

Mayor Alan Perry

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